Step 1
Creating a unified data collection strategy
Ensure all data fields were already reviewed and confirmed with the right collection strategy
- Existing data fields were pending confirmation
- Documented collection rationales for every field and parking lot additonal fields that were requested
Step 2
What did we really need for MVP?
Clarify scope, priority, and alignment of key features needed
- Develop all needed user stories for MVP
- Confirmation and alignment for MVP scope
- Prioritized 3 flows for usability testing based on risk
- Gender flow, Changing Email flow, and Delete Account
Step 3
How do users access membership?
- Evaluate different needs of existing users and brand new users - migration vs onboarding education
- Stategies for SmartTV vs Mobile app strategies
Step 4
Why should someone sign up?
With GlobalTV and Global News having different functionalities, identifying the right key value proposition for user adoption was critical